摘要： Nowadays, Chinese traditional art,which is broad and profound, is getting more and more attention. Its importance lies on its profound social sense,which evolves to the pursuit of beauty in the course of history. As the development of people’s thinking pattern, we are provided a broader thinking space to re-examine traditional art. Moreover, the new technology and material also give more possibilities in the redesign of traditional festival print. This article gives a research on the style and design essentials of traditional festival print, thus provides a new view to the present design of festival print.